INTRODUCING: Karena Evans, Drake’s exclusive video director for his new record breaking album Scorpion with over 1 billion streams in the first week!

By |2018-07-09T11:46:26-04:00July 9th, 2018|Uncategorized|

Toronto born and raised, Karena Evans is quickly becoming one of the world’s most sought-after directors. The multifaceted award-winning director, actor and writer began her rise as an intern for veteran music video director, Director X. Karena’s style and brand of work led her to direct the ground-breaking GOD’S PLAN, NICE FOR WHAT and I’M UPSET music videos for Drake, along with the ethereal GARDEN video for SZA. This trailblazer is an auteur, a strong black woman and a prolific visionary.

Karena Evans sought out E-Tech to design her professional website, a site projected to be seen by tens of thousands. Karena spoke about the process working with E-Tech:

“Working with E-Tech, especially Lyna and Eric was the most pleasant, stress free but mostly efficient situation I could have asked for. In fact, I’ve recommended their services to a lot of my colleagues in the industry. The turn around time was impeccable, especially in the times needing immediate trouble-shooting, and they made every change I asked for with ease. The collaboration was great too. They made me a custom suit, in the form of a website – what more could I ask for!”

The website can be viewed here: www.karenaevans.com

Web design is an artform. It consists of a lot of planning, creativity and the web designer/developer must know what aspects make a website great. Here are 5 tips we used to make this successful website:

  1. Responsiveness: It’s always important if someone needs access to your website that they can view it in a beautiful and scalable format. Whether it may be on the go, at home or in the office. Your users should be able to view your website on their mobile phones (iPhone, Android, Blackberry etc.), tablets, and desktop/laptop.
  2. Videos: Faster loading speeds have made utilizing video easier than ever. Some sites will use them to complement other content, while others have opted to use videos as backgrounds. This can create a unique and professional website, but it could also come off as distracting. Finding a middle ground is vital.
  3. User Experience: First impressions are everything. Display information that is easy to find with a good flow throughout the website, so users can find their way around the site with ease (User Interface/UI). If the User Experience/UX is negative or positive, this will affect reoccurring visits (loyalty), which will likely contribute to the boost or decrease popularity, exposure, and revenue.
  4. Increase Social Sharing: Whether it may be on Facebook, Twitter, or LinkedIn – if people love how your site looks, feels, or enjoy the content they see, they are more likely to spread the word for you, free marketing!
  5. Faster Load Times: Most mobile users have a need for speed: both in reality & online. Studies show that mobile visitors tend to leave the site if it takes longer than three seconds to load.

Feel free to Contact Us for more information.

5 Essential Web Design Tips

By |2018-06-16T11:23:21-04:00June 16th, 2018|Uncategorized, Website Design|

A solid website design will bring more traffic to your website with the increase in potential customers and excellent advertising of your business. Living in this digital age where technology and design is on the cutting edge, it is very important to update your content, and sometimes the look/layout of your website.

By providing a reliable and easy source for potential customers to find your business’ services and products, a large positive impact will build your business’ reputation within your community and around the world.

Here are 5 helpful tips when it comes to creating that masterpiece on the web:

1) Use the Right Typography

Choosing the right style and size of font for use on your website doesn’t seem to be a priority; however it can make or break any website. Since most of the website will consist of text of some sort, be it: describing products and services, banners, or information about your company, make sure to pick a font that is legible (including font size), good contrast on the website, and similar to what you’ve already decided upon for your logo.

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Over 90,000 Canadians at Risk After BMO and CIBC Bank Client Data is Compromised

By |2018-06-13T12:46:52-04:00June 13th, 2018|Uncategorized|

On the morning of May 28, 2018, CIBC owned bank Simplii Financial and the Bank of Montreal went public, both revealing that the personal information of thousands of customers had been stolen by hackers. Simplii Financial reported approximately 40,000 customers accounts compromised, while BMO reported 50,000 [1].

It is unaware how the data was breached; however, a letter was sent to media outlets across Canada by an individual who claims to have the stolen personal data. The letter threatens to sell the data to “criminals” if a $1-million ransom is not paid by 11:59 pm on May 28th by the banks. It is still not public if this ransom was paid out or not [2].

A BMO spokesperson, Paul Gammal, commented that BMO is “proactively contacting customers and taking all available means to protect their accounts, including blocking online and mobile access to accounts that may have been impacted, personally calling each impacted customer, as well as offering them free credit monitoring” [3]. However, customers of BMO and Simplii are still experiencing long wait times on refunds for the fraudulent transactions onto their credit cards.

Is it enough to be reactive, and not proactive?

With the new Digital Privacy Act coming into effect Nov 1st 2018, Canadian companies are required to disclose to clients when their personal information has been compromised due to a security breach [4]. With cybercrime becoming more advanced and ransomware attacks bound to have more media coverage, an attacked business may be irreparable without significant procedures in place for data protection and business continuity.

For small-to-medium size businesses (SMBs), it is no longer a matter of “if” ransomware will affect your business, but a matter of “when.” Paying the ransom is never the right choice either, with 13% of business in Canada who paid did not get returned the data that was stolen from them. Here are some more concerning statistics:

  1. SMBs paid $301 MILLION to hackers in the last year.
  2. Construction/Manufacturing is the top targeted vertical for hackers this year.
  3. 79% of providers report 1-5 attacks against SMBs, 21% report 6+ attacks.
  4. 26% of IT pros reported multiple attacks against SMBs in a single day.
  5. Cryptolocker is still king with 84% of IT pros still battling this giant.
  6. Less than 1 in 3 incidents of ransomware are reported to authorities.
  7. 33% of MSPs report ransomware encrypted an SMB’s backup.
  8. 75% of IT pros say an attack lead to business threatening downtime.
  9. 4% of IT pros report mobile #ransomware attacks in the last year.
  10.  An estimated 5% of global small-to-medium businesses (SMB’s) fell victim to ransomware from 2016-2017.

It is more important than ever to have significant procedures in place to protect SMBs from cybercrime. A business that is unaware and unprepared is at extreme risk to an unfulfilling end.

Feel free to Contact Us for more information on our data protection services.

Was Your SSL Certificate Purchased Between June 1, 2016 and December 1, 2017? It Will Be Distrusted Soon!

By |2018-06-13T12:36:24-04:00June 13th, 2018|Uncategorized, Website Security|

Many SSL certificates issued from vendors will require re-issuance by certain deadlines to ensure continuity for your members and customers. This only effects SSLs that were purchased after June 1, 2016 and before December 1, 2017.  The SSL vendors that are impacted by this distrust are Symantec, Geotrust, Rapid SSL, and Thawte [1].

On or around September 13, 2018, a Chrome 70 beta release will distrust all Symantec SSL certificates issued between June 1, 2016 and December 1, 2017. Google plans to release the Chrome public version mid-October 2018.

If your SSL certificate was issued after June 1, 2016 and before December 1, 2017 and expires on, or after September 13, 2018, replace it before September 13, 2018. It is strongly advised to reissue certificates within these dates as soon as possible to avoid risk or delays. These certificates can be replaced at no cost from your vendor. Contact the vendor that you purchased your SSL through, and they should be able to help you free of cost.

Don’t wait until September 2018 to replace your affected certificates. Domains and organizations need to be validated before the vendor can issue certificates. And don’t forget you’ll need time to install the new certificate so your website avoids Google Chrome security warnings.

If you let the deadline pass, anyone traveling to your website will be denied access and will see an error prompting them that the site is no longer safe or that the connection is not private and to continue at their own risk. They will see this if they are using a Chrome or Firefox browser when going to your website, there will be an ‘X’ in red through the https:// of the URL link.

Was Your SSL Purchased Between June 1, 2016 and December 1, 2017? It Will Be Distrusted Soon!

For certificates that do require replacement (purchased between June 1, 2016 and December 1, 2017), please submit for a free replacement ahead of the distrust dates mentioned above. You can contact the vendor who issued the SSL[2]. At E-Tech if we manage your SSL, we’ll take care of handling the procedure of getting a new SSL reissued.

Feel free to Contact Us for more information.

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