Toronto born and raised, Karena Evans is quickly becoming one of the world’s most sought-after directors. The multifaceted award-winning director, actor and writer began her rise as an intern for veteran music video director, Director X. Karena’s style and brand of work led her to direct the ground-breaking GOD’S PLAN, NICE FOR WHAT and I’M UPSET music videos for Drake, along with the ethereal GARDEN video for SZA. This trailblazer is an auteur, a strong black woman and a prolific visionary.

Karena Evans sought out E-Tech to design her professional website, a site projected to be seen by tens of thousands. Karena spoke about the process working with E-Tech:

“Working with E-Tech, especially Lyna and Eric was the most pleasant, stress free but mostly efficient situation I could have asked for. In fact, I’ve recommended their services to a lot of my colleagues in the industry. The turn around time was impeccable, especially in the times needing immediate trouble-shooting, and they made every change I asked for with ease. The collaboration was great too. They made me a custom suit, in the form of a website – what more could I ask for!”

The website can be viewed here: www.karenaevans.com

Web design is an artform. It consists of a lot of planning, creativity and the web designer/developer must know what aspects make a website great. Here are 5 tips we used to make this successful website:

  1. Responsiveness: It’s always important if someone needs access to your website that they can view it in a beautiful and scalable format. Whether it may be on the go, at home or in the office. Your users should be able to view your website on their mobile phones (iPhone, Android, Blackberry etc.), tablets, and desktop/laptop.
  2. Videos: Faster loading speeds have made utilizing video easier than ever. Some sites will use them to complement other content, while others have opted to use videos as backgrounds. This can create a unique and professional website, but it could also come off as distracting. Finding a middle ground is vital.
  3. User Experience: First impressions are everything. Display information that is easy to find with a good flow throughout the website, so users can find their way around the site with ease (User Interface/UI). If the User Experience/UX is negative or positive, this will affect reoccurring visits (loyalty), which will likely contribute to the boost or decrease popularity, exposure, and revenue.
  4. Increase Social Sharing: Whether it may be on Facebook, Twitter, or LinkedIn – if people love how your site looks, feels, or enjoy the content they see, they are more likely to spread the word for you, free marketing!
  5. Faster Load Times: Most mobile users have a need for speed: both in reality & online. Studies show that mobile visitors tend to leave the site if it takes longer than three seconds to load.

Feel free to Contact Us for more information.